Have you noticed that sweeping tendency of traditional online stores being gradually stamped out by marketplaces? This, indeed, happens if you look a bit closer. And multi-vendor commercial grounds, many of which managed to gain their initial popularity and reputation back at the beginning of the 2000s (LookFantastic, FeelUnique, iHerb, etc.), will live on for years to come. Monobrand online stores, in turn, are threatened with real-deal ‘extinction’. Commercial web resources that are relatively new on the market and their owners aren’t ready yet to spend huge money on focused marketing efforts risk being stamped out overboard without even reaching a somewhat renowned status.
Fortunately, there is a way out and it’s not too late for now: turn your monobrand e-commerce with CS-cart Multi-Vendor into a marketplace. This is the main topic of discussion in our article: CS-Cart&Online Marketplace>
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