There are several global marketplaces in the world that managed to practically monopolize the market of online retail - these are Amazon, Aliexpress, eBay, Etsy, Rakuten, and some others. Trying to compete with such huge names on initial stages of your business development would be senseless. On the other hand, due to a colossal number of offers they provide, it can be difficult to find exactly what one’s looking for if the search request isn’t precise enough (e.g., a green coat).
You can use this flaw as your new marketplace’s efficient competitive advantage: go deeper into the niche you’re operating in and many users will find your solution more convenient than that of even the most renowned competitors. Find out more about the reasonability of creating narrow-focused marketplaces:/130-how-niche-e-commerce-can-let-you-build-a-space-of-profit
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